Hi, I'm Sneka Sampath

Cultivating a People-Centric Culture

I firmly believe in placing the team at the forefront. I foster a culture of empowerment, with autonomy for exploration and learning, coupled with a strong emphasis on accountability.

Data Is King

Data is the key element that transforms opinions into indisputable facts. Insights learned through external research and user testing gives the confidence to make informed decisions. My guiding principle is simple: “When in doubt, test and learn!"

Discovery Before Design

Incorporating collaborative discovery practices to identify and prioritize pain points during the initial phases of a project facilitates rapid alignment of project goals, minimizes subpar designs, and streamlines the design in the long run.

Pick Your Battles

When user needs clash with business goals, adaptability is crucial to finding common ground. Recognizing when nurturing stakeholder relationships outweighs immediate design gains is key to establishing long-term partnerships with the business.

Choices Express Enrolment

Helping beginner level investors transfer their investment products within 10 minutes during stressful times of changing jobs.

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Eliminating decision-making barriers using behavioral economics

Audit and redesign of eApplication to transfer investment products, focusing on Behavioral Economics principles to eliminate decision making barriers and to optimize the client journey.

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RBC Life Insurance application

A one-stop destination for brokers and third-party advisors to apply and manage for several insurance products.

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Automated Teller Interview

Speech-to-text chat based app assisting users in filling out extensive medical questionnaires at their own pace, leveraging IBM Watson's natural language processing and text-to-speech conversion services.

This project is private